BRAND STRATEGY

Bring simplicity to complex information for the defined target market – resulting in conversions.

Creating Memorable Brands

It’s essential for all companies to encapsulate core attributes and communicate these visually in a consistent way. Whether it’s corporate identity, collateral, or digital experience, IONA offers consulting and development for your brand strategy.

Every time a customer or potential customer is in contact with a company, the visual identity, message, and voice need to be consistent. Customers are bombarded by information from mass mailings, orders, phone calls, invoices, and web content every second of every day. If your company is not consistent in its visual and content message, be rest assured you have lost an opportunity to make a lasting impression on your current or potential customer. For this reason, IONA provides a full facet of services from strategy and design to technology and maintenance.

Let’s Talk Teamwork

IONA often teams up with search engine optimization consultants, advertising firms, marketing firms, writers, and media buyers to communicate a company’s message effectively. IONA has a reputation of working very well with other teams and team members to effectively produce a strategy and campaign that reaches each medium a company is required to communicate through. In this way, your identity is consistent and clear each end every time it is in contact with your target market.

A Brand Starts with a Strategy

A good brand strategy is where a good brand starts. IONA and the client go through a discovery phase which gives the project team a thorough understand of a client’s core services, products, target audiences, driving forces, culture, market, competitors, and trends. Recognizing that each company is very different, we follow a proven process model during the discovery phase to:

Understand the market and the competitors
Understand the target market
Understand the target market behavior within and outside of the market
Understand the company’s competitors and market trends
Understand the company culture

Often this information is not at a company’s finger tips, requiring the information to be gathered through market research. This is accomplished through focus groups, surveys, research papers and analysis of demographic data.

The Outcome

With a brand strategy formulated, the creative process begins to produce a brand that is unique to the market and its competitors. By reaching into the minds of the target audience, IONA can communicate fully a company’s image and voice through its brand in both print and digital experiences.

The outcome of a Brand Strategy includes the creation of various documents and creative products such as: