%
Digital Branding
%
Site Redesign
%
Development
%
Site Management
The Challenge
Housed in the Duke School of Medicine’s Department of Community and Family Medicine, the Doctor of Physical Therapy (DPT) program is consistently ranked among the best training programs in the nation. Each year, nearly 200 students work with faculty who are actively engaged in exploring clinically relevant research. Students learn from faculty who are working in both basic science research and clinical studies within each of the major movement sciences.
The Delivery
Brand to Digital Experience
A unique digital experience that exudes Acuity’s digital brand created through custom photography, messaging, and content that leave a user with a clear understanding of Acuity’s brand offering.
Mobility & Usability
Mobility is everything for an audience of potential customers that are introduced to Acuity Advisors through trade show, industry networking, and face to face meetings.
Digital Strategy and Objectives
A project’s success is defined through competitive analysis, strategy, and goals & objectives. IONA works with each client to define these goals at the onset of every project to allow our clients to see the ROI.
The Solution
The redesign of the Duke Division of Physical Therapy website was an excellent opportunity for the organization to solidify its position as a leader in physician therapy education.
By successfully developing and implementing a focused online branding strategy, Duke’s PT program provides its prospective students, current students, alumni, and financial supporters with a level of information, insight and value unmatched by other PT programs. Realizing this vision requires a combination of the following marketing, design and development skills…
- Conceptual development of the division website, brochures, and collateral
- Best practices for developing a website to be managed internally
- Design of the user experience of the website
- Programming of templates and framework
- Programming of administrative tools for easy management
