Genopath
digital branding • redesign • development • management
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Digital Branding
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Site Redesign
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Development
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Site Management
The Challenge
GenoPath is leading the way in personalized medicine by providing medication management to patients, physicians, and pharmacist.
GenoPath approached IONA will the need to revolutionize the digital experience. Through an integrated digital brand strategy, IONA provided the following…
- Conceptual development of the look and feel of a the online experience
- Digital management and consulting for client-side management
- Online development of the digital experience through flexible template
- Social media integration
- Dynamic development of content management system
The Delivery
Rebuild
Through a detailed review of content assets, IONA and the Marketing Manager created and worked with leadership to create the content vision of the site.
Mobile Refresh
Through the integration of a digital experience that is design and developed with the end-user in mind, the site was developed to optimize in a responsive manner for tablet and mobile users.
Understanding the User
GenoPath is one company that has three very district audiences of patients, physicians, and pharmacist. To allow for the greatest communication with each audience, extensive research and understanding of the business strategy was imperative.
The Solution
IONA created www.surgicalreview.org to allow users to easily gather new information regarding accreditation and education. By creating easy-to-use search functions, users were able to easily access local accredited providers with the world’s gold standard of quality surgical care. Moreover, SRC members were offered a robust set of online services using the members’ login space as a point of interaction with SRC.
Through the use of a content management system customized specifically for SRC, the marketing team was able to easily manage the site’s assets – including photography, content, and documents.
By offering SRC this tool, marketing was left with the ability to respond quickly to the needs of its customers and business objectives. By not relying on the skill set of digital experts after launch allowed SRC to quickly benefit on their investment and budget for additional digital projects as needed.
