The Challenge

Surgical Review Corporation provides accreditation, consulting, education, and data for surgeons and facilities to advance safety and quality of care for patients. Surgical Review Corporation approached IONA to implement a more strategic online brand presence and experience for its customers. Over a two-years-time, IONA worked with its Marketing Director to define and create a solution that would allow its members the ability to easily understand SRC’s offerings and easily navigate large amounts of documentation and resources. To create a solution that would be optimal for Surgical Review Corporation and its target audience, the following skill sets were brought to the project:

• online branding and digital design
• content management system development

The Solution

IONA created www.surgicalreview.org to allow users to easily gather new information regarding accreditation and education. By creating easy-to-use search functions, users were able to easily access local accredited providers with the world’s gold standard of quality surgical care. Moreover, SRC members were offered a robust set of online services using the members’ login space as a point of interaction with SRC.

Through the use of a content management system customized specifically for SRC, the marketing team was able to easily manage the site’s assets – including photography, content, and documents.

By offering SRC this tool, marketing was left with the ability to respond quickly to the needs of its customers and business objectives. By not relying on the skill set of digital experts after launch allowed SRC to quickly benefit on their investment and budget for additional digital projects as needed.